OUR VALUES

  • Set Forth NY begins with a simple belief: there is a light within each of us, even when life makes it difficult to see.

    We create intentional candles for remembrance, reflection, celebration, transition, and the ordinary moments that shape a life. The flame reflects what is already there, and the candle becomes a symbol we can return to when a moment asks for more than words.

    We value presence, connection, and the space to notice what already matters.

  • Presence

    We value making room to notice the moment already unfolding. A small ritual can create a pause within the day and give our attention back to what matters.

  • Remembrance

    We believe remembrance belongs to more than the past. It keeps us connected to the people who shaped us, the moments we are living, and the memories still being made.

  • Companionship

    We value the people beside us and the lives we share. Our candles are made to accompany the rituals, gatherings, and ordinary moments that bring meaning into the day.

  • Beginning Again

    Set Forth means to begin a journey. For us, beginning again is not about certainty. It is about remaining present with what endures, even when the next step is still unclear.

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WHAT GUIDES US

  • Emotional Honesty

    We believe there is value in staying with a moment without rushing it into something else. The candle can simply remain beside what is already there.

  • Intentional Craft

    From the matte black vessel to the seeded-paper note and scent names written like memory, each detail is chosen with care and restraint.

  • Space to Stay

    We believe light does not disappear. It changes form. Our candles are made to offer presence, continuity, and room to remain with what matters.
OUR STORY