Not Everyone Will Get It — And That’s Okay

When I created Set Forth, it wasn’t because I wanted to start a business. It was because I needed to find my way back to myself after losing my mother. The grief was real. It shook everything loose. But the candles? The rituals? The quiet flame lighting up a dark room? That was how I survived.

Set Forth wasn’t born out of sadness.
It was born out of the choice to transform it.

Recently, someone close to me told me they thought the brand might be “too sad.” That for some people, it might trigger pain. That maybe the story — my story — carried too much emotional weight.

I heard her. I really did.
But I also realized something important in that moment:

If someone sees Set Forth and only sees sadness, they’re not my people. And that’s okay.

Because the people who do get it? They feel it. They understand that this isn’t about grief — it’s about what comes after.

It’s about:

▪️ The quiet strength of lighting a candle when the world feels loud.
▪️ The beauty of creating something meaningful from something painful.
▪️ The softness of remembering, and the power of beginning again.

Yes, there is emotion here.
Yes, there is depth.
But no — Set Forth is not wrapped in sadness. It’s wrapped in truth. And truth doesn’t scare the right people. If anything, it draws them closer.

I’m not trying to make everyone feel safe or comfortable.
I’m trying to make people feel seen. Grounded. Brave.
I’m speaking to the ones who crave meaning — not perfection.
Who know that healing is not linear, and beauty can exist even in the tender places.

So no, this brand isn’t for everyone.
But it was never meant to be.
It’s for those who feel deeply, love fiercely, and still choose to move forward.

And if that’s you?
Then welcome — you’ve found your light.